The renowned Japanese furniture and home accessories retail company, Nitori Co. Ltd., has opened its first-ever store in the Philippines, fulfilling its promise to President Ferdinand Marcos Jr. to invest in the country.

Nitori launched its store at the Mitsukoshi Mall in Bonifacio Global City, Taguig City yesterday, April 18, 2024, attended by Department of Trade and Industry (DTI) Secretary Alfredo Pascual. The store's grand opening ribbon cutting was attended and carried out by Nomura Real Estate Development Corporation - Oversees Business Department Executive Officer Yusuke Hirano, Federal Land Inc. President and Chief Operating Officer Thomas Mirasol, Federal Land Inc. Chairman Alfred Ty, Japan Ambassador to the Philippines Kazuya Endo, Mitsukoshi BGC General Manager Yoji Kawaguchi, Nitori Holdings Executive Vice President Masanori Takeda, and Nitori holdings President Soichi Oda.

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(Photo from DTI)

Nitori was one of the companies that submitted a letter of intent to President Marcos during his official visit to Japan in December 2023.

Nitori also participated in the Manila FAME trade exhibition in 2015.

"The PTIC-Tokyo continued discussions, exploring trade opportunities and potential investments in the Philippines. Meanwhile, the BOI further solidified the relationship by facilitating a meeting at Nitori's headquarters during a strategic investment promotion mission to Japan in November 2022," said Pascual.

The DTI is also supporting Nitori's plan to complete the establishment of 50 stores in the country by 2032. The DTI believes this will help create more jobs for Filipinos.


Pascual also encouraged the Japanese company to source their raw materials from the Philippines. Nitori also has stores in China, Hong Kong, Taiwan, South Korea, Malaysia, Singapore, Thailand, and Vietnam.